The secretary general of the Spanish association of hotels and tourist housing (Confederacion Espanola de Hoteles y Alojamientos Turisticos (CEHAT) Ramon Estalelya (Ramon Estalella) is sure that Madrid should position itself in the world tourist market as the most cheerful city in the world. Such position was defined during last debate that the Spanish capital has no tourist image which it is the most capacious характеризвал it.
Besides, the secretary of association insists that there is no need to do by a symbol of Madrid a museum of Prado or any other sight of the capital. Instead, according to him, it is necessary to extend an image of Madrid as cheerful and cheerful city. Such image of the Spanish capital was formed among inhabitants of the country on a protazheniye of the 80th years of last century. At that time, night life of the city was the same distinctive feature, as well as Ibiza together with Salou and Benidorm in the XXI century.
The capital of Spain, according to the advice of Estalelya, should use this way as a basis for tourist advertizing and advance by means of standard marketing campaigns and through social networks. Besides, it is planned to advance and other advantages of Madrid, such as the congresses, interesting excursions round the capital, shopping, a gastronomy, but thus without forgetting about idea "the cheerful and open city which never sleeps".
Big bonus to such image will be construction of "Euro Vegas" which was already approved by the city hall of Madrid, and delivery of the first objects is planned for 2017.